Hydration for Athletes with INFINIT Nutrition

By Matej Pokorny
15 Jul 2024

Drinking low-calorie hydration that replenishes electrolytes and energizes

Boost your performance with ‘HYDRATE - essential hydration’ designed as the perfect hydration for Athletes.

Hydration is a key factor in achieving peak performance. Dehydration can lead to fatigue, decreased coordination, and muscle cramps, which can hinder your stamina and recovery. That’s why finding the right hydration for athletes is crucial. At INFINIT Nutrition, we have worked with scientists to produce a world-class product — ‘HYDRATE - essential hydration,’ our lightest hydration formula with a 92-calorie composition designed to energize, hydrate, and replenish before and during workouts up to 90 minutes, and for everyday hydration needs.

Posted in Science and News

INFINIT Team - Ambassador Introduction - Andrew

By Matej Pokorny
1 Feb 2024

Welcome to the Team INFINIT, Andrew!

Name: Andrew Horsfall-Turner

Age: 29

From: Sussex, England (now in Swansea, Wales)

Major wins:

Outlaw Course Record Holder

(Welsh Iron Distance Record Holder)

Favourite INFINIT product:

Custom Blend (Giving me exactly what I need for training and racing)

Hours of training per week:

23-27hours

Next big goal:

Ironman Texas (April 2024)

Posted in Team INFINIT and Athlete Spotlight

Protein for Endurance

25 Jan 2024

Colin Riley and Aaron Scheidies riding a tandem bike, text "Using Protein in your endurance Blend"

When it comes to protein, most people think about weight training, big muscles and "bulking-up". Do endurance athletes need protein DURING training and racing? The answer is maybe... Let's take a closer look at the ins and outs of protein for endurance athletes during training and racing.

Posted in Training, Science and Beginners Guide

INFINIT Team - Ambassador Introduction - Claire

By Matej Pokorny
19 Jan 2024

Welcome to the Team INFINIT, Claire!

Name: Claire Weller

Age: 34

From: United Kingdom

Major wins:

Celtman 2023

Outlaw Full 2022

Spanish Long Distance Championship 2022

Favourite INFINIT product: GO FAR Endurance Fuel

Hours of training per week: 15 to 22 hours – depending on time of year

Next big goal: Norseman

Posted in Team INFINIT and Athlete Spotlight

Osmolality and Fueling for Sport: Why it Matters

15 Jan 2024

Osmolality is a measure of the number of dissolved particles in a solution. You can think of it as a fancy word for the concentration, or density, of a fluid. Scientifically speaking, the osmolality of a solution refers to the concentration of osmotically active particles in that solution. Osmolality is a function of the number of particles and is not related to particle weight, size, shape, or charge. Almost every fluid has an osmolality above zero — Except for distilled water, which has been processed to remove all other substances or “solutes” from the water molecules.

Posted in Science and The INFINIT Library

INFINIT Team - UK BRAND MANAGER - Michael

By Matej Pokorny
4 Jan 2024

Welcome to the Team INFINIT, Michael

Name: Michael Foreman

From: London, UK

Interesting fact: Born and grew up in Durban,SA, Living in UK since 1999

Favourite race: Ironman 70.3 Weymouth 2018. It was my 1^st Ironman 70.3. There was a massive storm that weekend with most sporting events being cancelled. After a few DNF’s before I was absolutely determined to finish!

Proudest race result: Ironman Hamburg 2022, my first full Ironman!

Favourite INFINIT fuel: I love them all!

Personal or business goal for 2024: Working with the team to make Infinit in the UK and Europe a huge success!

Posted in Team INFINIT and Athlete Spotlight